by iarchitects / Italy

Vodafone has presented the project to redesign 1,000 stores

Offer specifically for Vodafone customers. Milan April 9, 2013 - Vodafone Italy, partner of FuoriSalone 2013, submited to the famous international exhibition of contemporary design the renovation project of approximately 1000 single brand stores in the country. The surgery that involves the investment of approximately € 70 million comes from an international project of Vodafone Group, which also makes use of the suggestions provided directly by customers, confirms the company’s commitment to providing the best level of service sales: The new concept aims to make more immediate and welcoming entrance inside shops and enrich the shopping experience, thanks to specific technological devices, stylistic and architectural. In Italy the project was declined by the iarchitects study, with Vodafone they has given rise to a special event designed for the FuoriSalone, the “Vodafone Connects Design”, an open space of over 160 square meters in via Cerano 12 (including the office of iarchitects) in which everyone, from 9 to 14 April, they have been able to find out in detail the creative concept of the new Vodafone stores.
All Vodafone customers have also been able to discover our special offers designed by Vodafone at the Salone del Mobile. “Vodafone Connects Design” is an integral part of Vodafone for Milan, the set of initiatives designed by Vodafone to demonstrate the concrete closeness to Milan people.

Project partner:

» Retail Project Srl